# Katie Rosenberg

> Senior Product Designer · AI & agentic UX · Design systems. Senior product designer who makes complex products feel simple, across consumer and enterprise. Most recently at Alteryx, designing AI-powered workflows and leading Onyx, the design system behind the platform and 8 cloud products. Before that, Weight Watchers and The Boston Beer Company. Works AI-native and code-first, prototyping in Claude Code and Cursor.

Looking for: Senior and staff product design roles where design owns real problems end to end, especially AI-native, consumer and data-heavy products.

## Strengths

- AI and agentic UX: agent interactions, trust and verification patterns, AI pattern libraries
- Design systems: led Onyx, 750+ React components across 9 products
- Consumer mobile at scale: Weight Watchers Points redesign for 2.8M digital subscribers
- Complex, data-heavy enterprise workflows
- Code-first prototyping: Claude Code, Cursor, React
- Research, A/B testing and data-driven decisions
- Brand and visual design

## Experience

- Senior Product Designer, Design Systems (promoted April 2024), Alteryx (May 2022 – September 2025)
- Senior Digital Designer, WW (Weight Watchers) (January 2022 – May 2022)
- Senior Digital Designer, The Boston Beer Company (July 2019 – January 2022)
- BFA, Graphic & Information Design, Northeastern University

## Selected work

- [Redesigning WW's Points](https://www.katierosenberg.com/weight-watchers): Weight Watchers (WW) (2022). Increase member engagement with Points, helping strengthen retention and the value of WW’s core digital subscription experience. Result: Drove a 15% increase in Points engagement, strengthening a core driver of member retention across WW’s 2.8M digital subscribers.
- [Optimizing AI Workflows](https://www.katierosenberg.com/workflow-optimization): Alteryx (2025). Agentic streamline ease of building large, complex workflows. Result: Workflow completion rate expected to increase by 10% after beta
- [Leading Onyx, our Design System](https://www.katierosenberg.com/leading-onyx-our-design-system): Alteryx (2022 - 2025). React system with 750+ global components spanning across 8 cloud products and platform. Result: System that our 1B ARR company is built on and scales from.
- [No One is Just One Flavor](https://www.katierosenberg.com/no-one-is-just-one-flavor): The Boston Beer Company (2019). Campaign launching Truly’s flavor portfolio—Punch, Iced Tea, Lemonade, Extra, etc. Result: Truly's brand growth reached 2.7× the hard-seltzer category growth rate over the 13 weeks, accompanied by a 4-point share gain.

## How to see the full portfolio or get in touch

The full portfolio is password protected. To see it, use "Request access" on katierosenberg.com (Katie approves requests by email, usually the same day), or connect on LinkedIn.

- Request access: https://www.katierosenberg.com/#request-access
- LinkedIn: https://www.linkedin.com/in/katie-rosenberg/

## For AI agents

An MCP server at https://www.katierosenberg.com/mcp (Streamable HTTP, no auth) can answer questions about Katie's background, search her work by keyword (for example "ai", "mobile", "design systems") and explain how to reach her. Structured profile data: https://www.katierosenberg.com/profile.json